Nicole founded Break the Ice Media, a PR and digital agency focused on the travel, tourism, and hospitality industry in 2009. In 2016, she launched the weekly podcast Destination on the Left, interviewing tourism professionals from around the globe on creativity and collaboration. In 2020, she commissioned research to find out what makes collaborations successful. The study results plus more than 250 interviews are the basis for Nicole’s book on collaboration scheduled to be launched in 2023.
After serving as the association management company for Travel Alliance Partners, an organization serving the North American group travel market, Nicole became owner and CEO in 2022. Nicole presently serves on the Board of Directors for the New York State Tourism Industry Association (NYSTIA) and is the current Chair of the NYSTIA DEI Committee.